B2B loyalty programs

Because true loyalty means more than another purchase.

A well-designed program lets you deliberately direct participants’ activity towards the areas where it is most valuable to the business.

It can reward sales growth, purchase frequency and value, the choice of strategic product groups, achievement of individual targets or additional activity. The program’s mechanics should always follow its business objective, rather than the other way around.

That is why we design every program individually, from strategy and mechanics through technology and communication to rewards and ongoing management.

An effective program needs to engage people, as well as reward them.

Communication, attractive creative work and a positive participant experience are therefore just as important as the mechanics.

We provide clear rules, an intuitive platform and engaging communication. When participants need help, they can contact a real support team that knows the program and can answer their questions.

At the design stage, we analyse formal requirements, tax matters and data protection. We establish appropriate rules for participation and the settlement of rewards, and design verification processes that reduce the risk of misuse.

For years, we have been designing, managing and developing programs that support sales across different B2B models. We combine experience in creating program mechanics with our own technology, creative and operational capabilities.

We can take responsibility for the entire program ecosystem, from strategy and mechanics through the platform and communication to participant support, verification, settlements, rewards and analysis of results.

In B2B programs, we most often use financial rewards for meeting specific program conditions, frequently combining them with competition for the main prizes.

Results determine participants’ positions on the leaderboard, and the best performers earn exceptional rewards, such as an event or an incentive trip. This combination rewards current results and builds excitement around a longer-term competition.